Full Job Description
Company Overview
Join an innovative and dynamic organization at Innovative Tech Solutions, a market leader in digital engagement solutions based in Wallingford, Connecticut. We pride ourselves on leveraging advanced technology to enhance user experience and drive stellar results for our clients. Our mission is to empower businesses through creative technology, revolutionizing the way they communicate and engage with their audience.
Position: Digital Content Strategist
We are seeking a passionate and proactive Digital Content Strategist to become a vital member of our marketing team. As a Digital Content Strategist, you will play a significant role in shaping our content marketing strategies and improving brand engagement. Your creative visions will help us tell powerful stories that inspire our target audience and drive meaningful connections.
Key Responsibilities
- Develop and execute innovative digital content strategies that align with our company objectives and target audience.
- Collaborate with cross-functional teams, including design, product development, and sales, to ensure cohesive branding and messaging.
- Conduct in-depth research and analysis to understand industry trends, audience behaviors, and competitor strategies.
- Create, edit, and optimize high-quality content for various digital channels, including our company website, social media, email campaigns, and blogs.
- Utilize SEO best practices to enhance content visibility and drive organic traffic to our web assets.
- Monitor, report, and analyze content performance metrics to refine strategies and improve ROI.
- Develop and maintain an editorial calendar that supports ongoing campaigns and special projects.
- Engage with audiences on social media platforms and respond promptly to inquiries and feedback.
- Stay ahead of digital marketing trends to ensure our content strategies remain current and effective.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- 3+ years of experience in digital content strategy, digital marketing, or related roles.
- Outstanding written and verbal communication skills with keen attention to detail.
- Proven experience in creating compelling content that captivates and converts.
- Strong understanding of SEO principles and content optimization techniques.
- Experience with web analytics tools (Google Analytics, SEMrush, etc.) to evaluate content performance.
- Ability to think creatively and innovate while working in a fast-paced environment.
- Familiarity with content management systems (e.g., WordPress) and marketing automation tools.
- Strong project management skills, with experience in managing multiple projects simultaneously.
What We Offer
At Innovative Tech Solutions, we believe that the strength of our company lies in the talent and creativity of our team members. As a Digital Content Strategist, you will be offered:
- A competitive salary that aligns with your experience and expertise.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible working arrangements to support work-life balance.
- Annual professional development budget to foster continuous learning and growth.
- A dynamic and collaborative work environment that encourages innovation.
- Opportunities for career advancement within a rapidly growing company.
Company Culture
As part of our creative team culture, we value diversity, collaboration, and open communication. Our employees are encouraged to express their ideas and contribute to the continuous improvement of our work. We host regular brainstorming sessions and team-building activities to foster connections and strengthen our team dynamics.
Location
This position is based in our Wallingford, CT office, an area known for its vibrant community spirit and beautiful surroundings. With easy access to major transportation routes and local amenities, Wallingford provides the perfect backdrop for both work and play.
How to Apply
If you are ready to take your career to the next level and make a significant impact as a Digital Content Strategist, we invite you to apply! Please submit your resume, a cover letter, and a portfolio showcasing your content work. Tell us how your experiences and vision align with the Innovative Tech Solutions mission.
Embrace this opportunity to join a leading technology company where your creativity meets strategic engagement. Apply today and become a part of our exciting journey!
Deadline for Applications
Applications will be accepted until [Insert Deadline Date]. We look forward to meeting you!